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ABOUT THE AUTHORAUTHOR'S WEBSITE
Martha Guidry, the principal partner at The Rite Concept, has more than twenty years of combined brand management, concept development, and research experience. After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has helped develop new product concepts for a variety of Fortune 500 companies in many different industries including fast food, insurance, retail, agriculture, and consumer packaged goods. Martha has published a variety of articles in leading marketing and marketing research periodicals and has presented at national conferences and regional meetings around the U.S. She is a past director of the board for the Qualitative Research Consultants Association (QRCA) and the Connecticut chapter of the American Marketing Association.
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