Category Archives: Author Publicity

Author Publicity: Before and After Being Published

For the majority of authors, the work that goes into completing a book is often written off as a labor of love. Regardless of passion though, completing a book isn’t the only job an author has to tackle. In fact, the average author usually becomes a jack-of-all-trades, acting not only as a writer, but also a researcher, editor, and proofreader too!

If that wasn’t hectic enough, many publishers in the industry leave a lot to be desired as well. Instead of assuming responsibility for the majority of publicity-related tasks, many publishers expect authors to handle the bulk of their publicity themselves. Why are publishers hired if they’re not doing a complete job? As unfortunate as it may be, many authors have stepped up, finding that DIY publicity is actually quite easy nowadays.